Simulated Monthly Report

April content
performance.

Sample Restaurant A · Atlanta, Georgia · April 1–30

8 VIDEOS32 POSTS4 PLATFORMSPrepared by ReelNearby

DEMONSTRATION DATA ONLYThis report illustrates the format clients receive. It does not represent actual client performance.

Executive Summary

One month at a glance.

Eight videos were published once on each platform, creating 32 total posts. Cross-platform totals are aggregated and may include the same viewer on more than one platform.

TOTAL VIDEO VIEWS48,620Across 32 published posts

TOTAL ENGAGEMENTS3,842Likes, comments, saves, shares

ENGAGEMENT RATE7.9%3,842 ÷ 48,620 views

PROFILE VISITS1,284Across four platforms

NEW FOLLOWERS+326Net audience growth

COMMENTS HANDLED96Average response: 2h 14m

Platform Breakdown

Where attention came from.

TikTok generated the most views, while Instagram produced the strongest engagement rate and the most profile visits.

25K20K15K10K5K0

15.8KInstagram

23.8KTikTok

5.4KFacebook

3.6KYouTube

Platform	Posts	Views	Engagements	Rate	Profile visits	Followers
Instagram	8	15,840	1,587	10.0%	624	+148
TikTok	8	23,760	1,823	7.7%	411	+132
Facebook	8	5,420	278	5.1%	139	+27
YouTube Shorts	8	3,600	154	4.3%	110	+19
TOTAL	32	48,620	3,842	7.9%	1,284	+326

Content Ranking

Every video, measured.

Food detail and human craft led the month. Practical location information drew fewer views but still generated meaningful questions.

#	Video	Views	Likes	Comments	Saves	Shares	Total engagements
01	Torched salmon close-up	12,840	781	96	112	63	1,052
02	15-second lunch experience	8,960	548	51	72	41	712
03	Chef builds a signature roll	7,440	462	44	58	37	601
04	Signature cocktail pour	5,980	361	38	49	33	481
05	Friday-night dining room	4,720	264	31	29	18	342
06	Behind the prep counter	3,860	215	24	28	16	283
07	Dessert cut and first bite	2,950	168	17	19	10	214
08	Hours, location, and welcome	1,870	118	18	12	9	157
TOTAL		48,620	2,917	319	379	227	3,842

Torched salmon close-up

12,840 views

26.4% of all monthly views. A clear first-second hook, visible flame, tight food detail, and a satisfying final plate drove saves and shares.

OPPORTUNITY

Keep service information visual

1,870 views

The hours-and-location video ranked last for reach, but produced 18 direct questions. Next month, pair practical details with a stronger food visual.

Community Management

What customers talked about.

All 96 normal comments received a response. Sensitive concerns would be escalated to the business rather than answered without approval.

96COMMENTS
HANDLED

58Positive comments · 60.4%

27Customer questions · 28.1%

11Concerns escalated · 11.5%

AVERAGE RESPONSE TIME2h 14m

RESPONDED WITHIN 4 HOURS88%

Comment themeVolumeShare

Compliments and dining reactions41

Hours and location19

Menu and pricing15

Reservations and wait times12

Dietary questions9

Next-Month Plan

Data becomes the next shot list.

The next content cycle builds on high-performing craft and food details while answering the practical questions customers asked most often.

Chef’s point of view

A first-person plating sequence that keeps human craft in the opening second.

Goal: saves & shares

Menu price guide

Three popular orders at three price points, shown with clear food visuals.

Goal: answer price questions

Best time to visit

Atmosphere-led video pairing opening hours with lunch and dinner scenes.

Goal: profile visits

Dietary-friendly picks

A staff-led guide to common dietary questions and available choices.

Goal: qualified comments

How the numbers are defined.

Views: Platform-reported video plays. Totals may include repeat views and the same person across multiple platforms.
Engagements: Likes + comments + saves + shares. The simulated total is 2,917 + 319 + 379 + 227 = 3,842.
Engagement rate: Total engagements divided by total views: 3,842 ÷ 48,620 = 7.9%.
Comments handled: Normal public comments reviewed and answered. Sensitive issues are escalated to the business.

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April contentperformance.