Simulated Monthly Report
April content
performance.
Sample Restaurant A · Atlanta, Georgia · April 1–30
8 VIDEOS32 POSTS4 PLATFORMSPrepared by ReelNearby
DEMONSTRATION DATA ONLYThis report illustrates the format clients receive. It does not represent actual client performance. All figures and observations on this page are illustrative, not performance targets, promised results, or response-time guarantees. Actual reports use only available, verifiable platform data. Views, clicks, and inquiries are not proof of restaurant visits or revenue.
01
Executive Summary
One month at a glance.
Eight videos were published once on each platform, creating 32 total posts. Cross-platform totals are aggregated and may include the same viewer on more than one platform.
Delivery completion counts customer-approved original videos against the agreed eight per service month. Initial edits, approvals, and publishing status are tracked separately; 32 posts across four platforms remain eight originals.
02
Platform Breakdown
Where attention came from.
TikTok generated the most views, while Instagram produced the strongest engagement rate and the most profile visits.
25K20K15K10K5K0
15.8KInstagram
23.8KTikTok
5.0KYouTube
4.0KFacebook
| Platform | Posts | Views | Engagements | Rate | Profile visits | Followers |
|---|---|---|---|---|---|---|
| 8 | 15,840 | 1,587 | 10.0% | 624 | +148 | |
| TikTok | 8 | 23,760 | 1,823 | 7.7% | 411 | +132 |
| YouTube Shorts | 8 | 5,020 | 232 | 4.6% | 149 | +26 |
| 8 | 4,000 | 200 | 5.0% | 100 | +20 | |
| TOTAL | 32 | 48,620 | 3,842 | 7.9% | 1,284 | +326 |
03
Content Ranking
Every video, measured.
In this simulated dataset, food detail and human craft lead the view counts. Practical location information receives fewer views; comments need to be reviewed before their meaning can be assessed.
| # | Video | Views | Likes | Comments | Saves | Shares | Total engagements |
|---|---|---|---|---|---|---|---|
| 01 | Torched salmon close-up | 12,840 | 781 | 96 | 112 | 63 | 1,052 |
| 02 | 15-second lunch experience | 8,960 | 548 | 51 | 72 | 41 | 712 |
| 03 | Chef builds a signature roll | 7,440 | 462 | 44 | 58 | 37 | 601 |
| 04 | Signature cocktail pour | 5,980 | 361 | 38 | 49 | 33 | 481 |
| 05 | Friday-night dining room | 4,720 | 264 | 31 | 29 | 18 | 342 |
| 06 | Behind the prep counter | 3,860 | 215 | 24 | 28 | 16 | 283 |
| 07 | Dessert cut and first bite | 2,950 | 168 | 17 | 19 | 10 | 214 |
| 08 | Hours, location, and welcome | 1,870 | 118 | 18 | 12 | 9 | 157 |
| TOTAL | 48,620 | 2,917 | 319 | 379 | 227 | 3,842 | |
Torched salmon close-up
12,840 viewsIn this simulated dataset, the torched-salmon video accounts for 26.4% of monthly views. Its opening, food detail, and plating sequence are useful creative features to test again. The figures alone do not establish why people saved or shared it.
Keep service information visual
1,870 viewsThe hours-and-location video has the fewest views and 18 comments in this simulated dataset. Review the comment text before classifying those comments as questions. A next-month test could pair practical information with a stronger food visual.
04
Community Management
What the comment sample shows.
This simulated report records 319 comments across the published content. This section illustrates a sample of 96: 58 positive comments, 27 routine customer questions, and 11 concerns escalated to the restaurant. The 85 routine comments received replies; the 11 concerns were referred for the restaurant’s decision. Handling status for the 223 comments outside this sample is not represented.
96COMMENT
SAMPLE
SAMPLE
This example illustrates the format of a monthly report. The actual reporting schedule is confirmed for each order.
Comment themeVolumeShare
Compliments and dining reactions41
Hours and location19
Menu and pricing15
Reservations and wait times12
Dietary questions9
05
Next-Month Plan
Data becomes the next shot list.
The next content cycle builds on high-performing craft and food details while answering the practical questions customers asked most often.
Chef’s point of view
A first-person plating sequence that keeps human craft in the opening second.
Goal: saves & sharesMenu price guide
Three popular orders at three price points, shown with clear food visuals.
Goal: answer price questionsBest time to visit
Atmosphere-led video pairing opening hours with lunch and dinner scenes.
Goal: profile visitsDietary-friendly picks
A staff-led guide to common dietary questions and available choices.
Goal: qualified commentsHow the numbers are defined.
- Views
- Platform-reported video plays. Totals may include repeat views and the same person across multiple platforms.
- Engagements
- Likes + comments + saves + shares. The simulated total is 2,917 + 319 + 379 + 227 = 3,842.
- Engagement rate
- Total engagements divided by total views: 3,842 ÷ 48,620 = 7.9%.
- Total comments
- The 319 comments in the content ranking are part of the simulated monthly engagement total. They are separate from the 96-comment community sample.
- Community comment sample
- A simulated subset of 96 of the 319 total comments. It contains 85 routine replies and 11 escalated concerns. Sample percentages use 96 as the denominator; response-time metrics cover only the 85 routine comments answered. No response or escalation status is inferred for the 223 comments outside the sample. Complaints, refunds, food safety, and allergy questions are referred to the restaurant rather than resolved without its decision.
- Delivery completion
- Customer-approved original videos divided by the agreed original-video count: eight per service month. Initial edits, approvals, and each platform’s publication status are recorded separately. One original on four platforms remains one original.
- Viewer completion
- Viewing behavior measured by each platform’s available definition. It is separate from delivery completion and reported only when the data is available.